THE ISLANDERS = ONLY NY
Extra Butter makes fashion statement at NYI game

Chris Botta on Twitter

Jason is a major Islanders fan, loyal Point Blank reader and the owner of Extra Butter, a one-of-a-kind store in my Rockville Centre neighborhood (if you want vintage Jordan sneakers, he’s got ‘em). Creative fellow and entrepreneur that he is, when Jason went with his co-workers, clients and friends went to the Islanders-Lightning game last week, he didn’t just go to the game.

 

No, the Extra Butter crew brought dozens of cans of food for the Island Harvest drive. And then they took one of the latest clothing brands they sell, ONLY NY, and made a statement about keeping the Islanders only in NY. Of course, it was all smart marketing, too. Hope the people at ONLY NY appreciate it.

 

So consider this a fun little rallying cry on a non-game day for the hometown Islanders. Or look at it as a holiday-time plug for a local small business owner who’s a fellow fan and reader. The pic up top is of the legendary usher and Islandermania poster Matty. Jason is the guy in the last one below. Cute kid right here, eh?

 

Closing up the shop for about 24 hours. Merry Christmas to all who celebrate in the Country.

26 Responses to “THE ISLANDERS = ONLY NY
Extra Butter makes fashion statement at NYI game”  

  1. 1 Brian G

    Merry X-MAS to all…including Jon Sim

  2. 2 ExtraButterRVC

    Merry Christmas/Happy Holidays to all as well! Hope everyone is safe and that we kill the rags!

    Thanks so much CB..much appreciated!

  3. 3 Justin Marques

    Not a bad idea by any means. Keeping with the holiday spirit and Brian G’s joke above me, Merry Christmas to all…including Alexei Yashin and Oleg Kvasha

  4. 4 Mike L

    I respect fans trying to make their voices heard during the game. I was a part of the “whiteout” movement that failed at the ToH game. Hopefully they’ll have more luck than I did.

  5. 5 Mike from Oceanside

    The child is adorable, CB. No question. However I can’t seem to divert my eyes from that looker in the backround of that pic.

  6. 6 19 Isle in NJ 22

    Merry Christmas to all my fellow Isle and hockey fans.

    That ONLY NY campaign looks great … and with this new sublease agreement it gives Wang leverage … I guess … Still scratching my head about what it means.

    Well … I’ll catch up with ya after Christmas CB … I hope you and your family have a Merry one.

  7. 7 dan from va beach

    mike, that there’s some comedy yo:)

  8. 8 Islesfan in Vancouver

    here’s to the above comedy gold and wishing all a merry christmas, including Kirk Muller, Mike Milbury, and even John Spano.

  9. 9 TimQ

    You forgot to mention that with 3000 items he clothed everyone in the arena.

    Happy Happy Joy Joy

  10. 10 nassaubaby

    CB, Merry Christmas to you and your family and of course Merry Christmas to everyone on here, I don’t comment often, but you all crack me up! Further, can Extra Butter/Jason make these tshirts in small, perhaps kids sizes, im tiny and an adult medium is like a bedsheet! thanks! :)

  11. 11 Joe

    CB and to everyone else, Merry Christmas and happy holidays!!!!

  12. 12 isles14

    merry christmas everyone.

  13. 13 AK

    I like the “Only in NY” part of this. They could have easily made clothes that state “Only on LI”

  14. 14 MT

    Cool threads and great pics. I’ll be sure to check the store out, nice plug.

    Merry Christmas to all!

  15. 15 german islesfan

    Merry Christmas and greets from a small hockey town (Kaufbeuren) to all :-) and only NY is right. Go Isles!!

  16. 16 Staten Islander

    Merry Christmas CB and to all the PBers

  17. 17 joe fred va

    Terrific job this year as usual CB! Happy holidays from a relocated Hicksville Alumni! Keep up the good work!The ONLY NY shirts look great!

  18. 18 kevin fitz

    Merry Christmas to all. Let’s go Islanders!

  19. 19 Shoogah

    Merry Christmas, fellow IPBers!

  20. 20 isles72

    where can I get a t-shirt like that

  21. 21 LIMBAUGH2012

    HOPE!

  22. 22 John from ATL

    Merry Christmas Islander Country from another relocated fan from Hicksville. All I want for Christmas is another first overall pick (Taylor Hall).

  23. 23 Coral springs Isle fan

    Merry Christmas CB and all Islander fans out there. Thank you for all your efforts throughout the year CB. Keep up the good work.

  24. 24 kjs

    Morbidly ironic the designer uses the New York Times’ Gothic typeface for his “New York.” No newspaper did a better job ignoring 19 straight playoff series victories and 4 straight Stanley Cups. Even the Bergen Record of NJ (my local paper at the time) did a better job covering the Islanders back then.

  25. 25 Steve

    Merry Christmas to the Islanders fans everywhere (I am in British Columbia). Hopefully the latest development in the Coliseum is a good news for the Isles.

  26. 26 Mike

    Great feature! You can get the ONLY NY apparel here http://www.onlynylives.com/store

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